Website not converting
People arrive and nothing happens. The hard part is already done, because getting them there is what most sites never manage. What is missing is the last three inches, and it is almost always one of six things.
1Your phone number is not where the thumb is
On a phone, the number has to be visible without scrolling and tappable in one touch. Not in the footer, not inside an image, not written out in text that cannot be dialled. This one sounds too simple to matter, and it is the single change that most often moves the needle.
2The page talks about you, not about them
«Founded in 1998, we are a young and dynamic team». Nobody has ever called a business because of that sentence. The person landing has a problem right now, and the first screen has to say that you solve exactly that problem, for exactly them, in their area.
3There is no reason to believe you
Claims cost nothing to write, so they convince nobody. Reviews with names, photos of real work, the number of jobs done, the brands you have worked with: proof is the difference between a site that describes and a site that convinces.
4You are asking for too much, too early
A contact form with nine fields is a form nobody fills. At the first contact you need the smallest amount of information that lets you call them back. Everything else you can ask on the phone, when they are already talking to you.
5The prices are hidden
Most people leave a site because they cannot tell whether they can afford it, and asking feels like committing. You do not have to publish an exact figure: a range, a starting price, or an honest «this kind of job usually costs between X and Y» keeps far more people on the page than silence does.
6The traffic is the wrong traffic
Sometimes the site converts fine and the visitors are simply the wrong ones: they arrived on a search that has nothing to do with what you sell. That is not a conversion problem, it is a targeting problem, and no amount of redesign fixes it.
Which of the six is yours?
Put in the address. We open the site the way a customer does on a phone, and tell you what stops them from calling. Free, no email, and nobody calls you back.
Questions people actually ask
What is a good conversion rate for a small business website?
Around two contacts for every hundred visits is a normal benchmark for a local service business, and it varies a lot by trade. It is a reference, not a promise. The useful thing about the number is not hitting it: it is knowing how far you are from it, because that distance is money you can count.
I get plenty of visits but nobody calls. Where do I start?
With the phone number and the first screen, in that order. Then proof. Those three come before any redesign, they cost the least, and they are the ones that change the outcome most often.
Should I redesign my website to get more conversions?
Usually not first. A site that gets visits already works well enough for Google to send people. Rebuilding restarts that from zero. Fix where it leaks, measure, and rebuild only if the problems turn out to be structural.
Does a chat widget help conversions?
It helps when someone is behind it. An unanswered chat is worse than no chat, because it promises an answer and then does not give one. If nobody can watch it during the day, a visible phone number does more.
If almost nobody is arriving in the first place, the problem is upstream: why a website gets no traffic. And if you are weighing up fixing against rebuilding, here is what each one costs.